David Barnett's Three-Step Retail Selling Technique [Visual Reminder]
It's not uncommon to hear stylists and therapists not want to sell retail. In fact, it's the first thing that was highlighted in Phorest Salon Software's retailing ebook. It's like there is this misconception that clients are just going to go and buy online anyways.
But, like David Barnett explains in Phorest FM episode 52: "I’m telling you now, 95% of clients coming through the door would much, much rather buy it from a professional, whose given them great advice on exactly what they use and why they’re using it and when to use it. That’s what you need, they’re going to buy from you every single time if you’re having the conversation."