Phorest Salon Software's Five Client Retention Strategies [Visual Reminder]
Of all the numbers you keep track of in the running of your salon, your client retention rate should be considered just as important as your services revenue retail revenue and employee retention rate.
Based on Phorest’s research of the salon industry, we’ve calculated the following salon industry benchmarks that are good targets to aim for.
- New Client Retention: 30%
- Existing Client Retention: 68%
- Overall Client Retention: 58%
Where does your salon stand against these numbers? #LetsGrow